Natalie Doback
Digital Product and Experience Designer
About
I’m Natalie Doback, a digital product and experience designer who turns ideas into thoughtful, engaging experiences. With a user-first mindset, I design intuitive solutions that balance clarity, creativity, and real-world impact.
EXPERIENCE
Web Designer
SIDEARM Sports, Learfield
·
Aug. 2024 - NOW
Design, develop, and maintain responsive promotional pages using HTML/CSS across 100+ college athletics websites, ensuring a consistent user experience across devices.
Collaborate with collegiate clients to gather requirements, present solutions, and implement feedback while adapting to each school’s brand and site framework.
Design user-focused forms and campaign landing pages, structuring information hierarchy and field organization to guide user behavior.
Manage digital advertising placements, ensuring proper scaling, accessibility, and alignment within strict constraints.
Troubleshoot and optimize front-end code to ensure cross-browser compatibility and responsive performance.
Web Designer
SIDEARM Sports, Learfield
Aug. 2024 - NOW
Design, develop, and maintain responsive promotional pages using HTML/CSS across 100+ college athletics websites, ensuring a consistent user experience across devices.
Collaborate with collegiate clients to gather requirements, present solutions, and implement feedback while adapting to each school’s brand and site framework.
Design user-focused forms and campaign landing pages, structuring information hierarchy and field organization to guide user behavior.
Manage digital advertising placements, ensuring proper scaling, accessibility, and alignment within strict constraints.
Troubleshoot and optimize front-end code to ensure cross-browser compatibility and responsive performance.
SIDEARM Sports project page coming soon! I'm excited to share what I've been working on!
SIDEARM Sports project page coming soon! I'm excited to share what I've been working on!
SIDEARM Sports project page coming soon! I'm excited to share what I've been working on!
Designer (Contract, Part-Time)
Wing Woman Brands
·
July 2024 - NOW
Design client-facing and public-facing visual assets, including marketing materials, proposal decks, branding elements, and documents, delivering polished designs that clearly communicate key messages.
Independently manage multiple projects under tight deadlines, consistently producing high-quality deliverables.
Utilize Figma and Adobe Creative Cloud to craft visuals that balance aesthetics, clarity, and brand alignment.
Adapt designs for various audiences, ensuring materials are engaging, professional, and effectively communicate client objectives.
Designer (Contract, Part-Time)
Wing Woman Brands
July 2024 - NOW
Design client-facing and public-facing visual assets, including marketing materials, proposal decks, branding elements, and documents, delivering polished designs that clearly communicate key messages.
Independently manage multiple projects under tight deadlines, consistently producing high-quality deliverables.
Utilize Figma and Adobe Creative Cloud to craft visuals that balance aesthetics, clarity, and brand alignment.
Adapt designs for various audiences, ensuring materials are engaging, professional, and effectively communicate client objectives.
EDUCATION
New Media Design, Bachelor's Degree
Rochester Institute of Techology
·
2020 - 2024
Cumulative GPA: 4.0 | Dean’s List 2020-2024 | Summa Cum Laude, RIT Performing Arts Scholar, College of Art and Design Help Desk Student Manager, New Media Design Club E-Board, Vis Viva Dance Company, Performance Team
New Media Design, Bachelor's Degree
Rochester Institute of Techology
Aug. 2024 - NOW
Cumulative GPA: 4.0 | Dean’s List 2020-2024 | Summa Cum Laude, RIT Performing Arts Scholar, College of Art and Design Help Desk Student Manager, New Media Design Club E-Board, Vis Viva Dance Company, Performance Team
SKILLS + TOOLS
User Experience (UX) Design
Product Design
Responsive Design
HTML/CSS
Graphic Design
UI Design
Web Design
Project Management
Figma
Photoshop
Illustrator
VS Code
Framer
Webflow
Notion
Claude.ai
ChatGPTFigmaPhotoshopIllustratorVS CodeFramerWebflowNotionClaude.aiChatGPTCERTIFICATIONS
AI Expert
Section AI
·
March 2026
Knowledge of identifying high-impact AI opportunities, building scalable business cases for AI initiatives, and integrating generative AI into team workflows to help teams work more efficiently.
AI Expert
Section AI
January 2026
Knowledge of identifying high-impact AI opportunities, building scalable business cases for AI initiatives, and integrating generative AI into team workflows to help teams work more efficiently.
AI Proficiency
Section AI
·
January 2026
Proficient in structured AI prompting, responsible data use, and evaluating AI outputs to support efficient, real-world workflows.
AI Proficiency
Section AI
January 2026
Proficient in structured AI prompting, responsible data use, and evaluating AI outputs to support efficient, real-world workflows.
Accessibility for Web Design
LinkedIn Learning
·
March 2025
Applied inclusive web design principles directly to production work at SIDEARM Sports, improving accessibility across page layouts, navigation patterns, forms, and responsive components.
Accessibility for Web Design
LinkedIn Learning
March 2025
Applied inclusive web design principles directly to production work at SIDEARM Sports, improving accessibility across page layouts, navigation patterns, forms, and responsive components.
CONTACT
© 2026 — Natalie Doback
© 2026 — Natalie Doback
© 2026 — Natalie Doback